Apart from the product quality, one thing that serves as a key player in uplifting any brand’s sales is its packaging. The way these brands present their products to the target audience speaks volumes about their professionalism and focus on quality. The current retail landscape is quite a competitive one, and only the ones that take significant measures to enhance their product packaging are likely to excel in the marketplace.
When it comes to custom packaging, we can see several types such as retail packaging boxes, custom cosmetic boxes, and custom food boxes. One thing that remains the same in all of them is that they can be customized in various aspects to meet the needs of products as well as the target audience.
To portray the best side of the brand, an appealing display matters a lot. And when it comes to the looks, no packaging type can beat the beauty and functionality of custom printed display boxes. In a very short span, these boxes have managed to steal the spotlight and helped many struggling brands to make a name in the market. The end benefits are even more interesting: repeat purchases and endless consumer attention!
Let’s explore together what these boxes are, their benefits, applications, and basic insights that you must know about them before getting started.
A Quick View of Display Packaging
These are effective custom boxes that offer a blend of both functionality and point-of-purchase displays. Often created with full or partially open designs, cardboard display boxes allow customers to see the box content without the need to open the packaging. Featuring various material options in their making such as cardboard, paperboard, and Kraft, one can easily tailor these boxes in terms of size, shape, type, or color.
As the name suggests, these boxes perfectly serve display purposes and are an excellent choice to consider when a brand wants to uniquely present their products to the audience while assuring a memorable unboxing.
A Short List of Items that Can be Packed in Custom Display Boxes
As these boxes are diverse in usage, we can see their usage in almost every industry. This makes them suitable to accommodate a wide range of products and here we are going to discuss the top ones that are benefitting from these lucrative boxes:
1. Food & Beverage Industry
One of the main industries that excessively use these boxes to stylishly display their items is the food industry. That is why customers easily get attracted to food items with such an enticing display. We can see a number of chocolates, truffles, and confectionary items packed inside these boxes. If you are out to buy some snacks or energy bars, the problem is solved as you can easily find protein, granola, and fruit bars best presented in these boxes.
Other items packed inside these boxes include gourmet food items such as specialty nuts and spices, as well as bottled beverages such as sodas, premium juices, specialty teas, and flavored water. To further allow a clear display and build trust-based relations with the customers, brands can use transparent windows on these boxes.
2. Cosmetics Industry
Attractive and fine packaging is the main goal of every beauty brand. With the power of cosmetic display boxes, they can effectively display items such as makeup kits (lipstick sets, eyeshadow palettes), skincare sets such as anti-aging and facial kits, and perfume range including gift sets, samples, and limited-edition releases.
Brands can also put up their haircare products such as shampoos and conditioners, as well as bath and body gift sets including lotions, body washes, and scrubs inside these boxes. In addition, using finishes such as foil stamping and embossing can help such brands highlight their best side and convince customers to make an impulse purchase.
3. Electronics Industry
One thing that all electronics brands, whether small or big, look upon is their products’ safety and allure. To make both of them happen at the same time, they opt for display packaging boxes to present their items and make them stand out on crowded shelves.
There are a number of items they can put up inside these boxes, including smartphones and tablets, and with display boxes, these brands can highlight the key features and accessories that come along with these items. For headphones or earbuds, these boxes can help highlight the technical specifications, and in the case of smartwatches and fitness trackers, brands can best showcase their functionality and style.
Other items that can benefit from these boxes include phone cases, screen protectors, portable chargers, and power banks. The ample space present on these boxes allows for maximum branding. Also, to ensure no damage to the product in any case, brands can employ security closures and anti-theft features on their packaging.
4. Toy Industry
We all know how excited kids become when they see their favorite toy or cartoon character placed in an eminent packaging. This is where display boxes play their key role, allowing all toy brands to present multiple products such as action figures, collectibles, board games, puzzles, educational toys, card games, soft toys, remote-controlled cars, and other items.
When these boxes feature playful designs and interactive elements, they can direct the maximum target audience to your brand and help to increase product sales exponentially.
5. Jewellery & Accessories Industry
Attention all jewelry brands! Now you can grab immediate sales with the exotic power of display boxes. All you need to do is put items such as watches, necklaces, bracelets, earrings, sunglasses, wallets, and other accessories of varied sizes and shapes inside these boxes. To make the packaging even more profitable and alluring, you can use premium materials and finishes that add to the perceived value of the product placed inside these boxes.
All in All,
Custom display boxes offer a perfect fusion of aesthetics and high-end features. All you need to do is carefully look into the product’s unique needs and target audience preferences. In this manner, you can create perfect packaging that also aligns with your branding goals.
Whether you are selling gourmet chocolates or luxury cosmetics, investing in high-quality and thoughtfully created display packaging is always a great idea for brands. Embrace the true power of custom packaging with Packaging Mania and watch your products shine on the retail stage.