British entrepreneur brings classic Land Rovers to Florida with new venture

British entrepreneur and Land Rover enthusiast Richard Alvin has set his sights on Florida, launching a specialist venture dedicated to importing and restoring classic Defenders for discerning buyers in the Sunshine State.

A lifelong admirer of the iconic 4x4, Alvin has personally owned several Land Rovers, including a rare Twisted Defender. His latest addition—a 1965 ex-RAF Series II Defender—exemplifies his passion for heritage vehicles. Now, he is bringing this enthusiasm to Florida, offering meticulously restored models tailored for the local climate.

Alvin’s restoration approach prioritises authenticity, maintaining original parts, period-correct colour schemes, and rigorous engineering standards. Each vehicle is upgraded to handle Florida’s demanding conditions, incorporating enhanced cooling systems and performance modifications while preserving the timeless aesthetic that has made Land Rovers a global icon.

Beyond restoration, Alvin is committed to fostering a community of Land Rover devotees in Florida. He plans to host exclusive meetups and expeditions, allowing enthusiasts to share their knowledge, showcase their vehicles, and celebrate the brand’s storied legacy together.

As the founder of Capital Business Media Group, Alvin brings extensive business acumen to this latest venture, blending commercial expertise with a deep-seated passion for classic off-roaders. His initiative promises to introduce a new audience to the enduring appeal of Land Rover, ensuring these legendary vehicles continue to inspire adventure in a new setting.