Millions of people are downloading apps every day in today's world, especially on iPhones. How do app developers know where their users come from or which ad they got them from? Enter iOS App Attribution. This allows businesses to understand how users discovered their apps, and subsequently installed the apps, whether that was clicking on a social media ad, or searching in the App Store. This allows businesses to understand and see the full picture of how a user reaches the app.
Many tools and platforms help measure this. Apptrove is one the leading mobile measurement partners (MMP) that makes it simple and easy to do iOS App Attribution for businesses of all sizes.
What Is iOS App Attribution?
In simpler terms, iOS App Attribution reveals the pathway a user took towards downloading and opening an app on their iPhone. Every time someone sees an ad, clicks on it, and then installs the app, iOS App Attribution explains to the app owner where that user come from.
This is useful because it allows app marketers to see what initiatives are effective and what is ineffective. If you are spending money on Facebook ads, Google search ads, or influencer marketing, you definitely want to know which of these is bringing in users. That is what iOS App Attribution enables.
Why iOS App Attribution Matters
Over 60% of expenditure on mobile ads is directed toward iOS, and when there’s so much money on the table, companies need to understand their ad performance. iOS App Attribution allows them to understand their ad performance. Without it, marketers would be blind to where their users were coming from – this is not a great way to grow an app.
With iOS App Attribution, businesses can:
- Diagnose which ads are leading to the downloads
- Diagnose user behaviour once they install the app
- Make better decisions about ad spending by optimising ad campaigns for better ads
How iOS App Attribution Works
1. A User Sees an Ad
To start with, a person sees an ad for an app. This could occur on Instagram, YouTube, or even while playing a mobile game.
2. The User Clicks and Installs the App
If the user is interested, they click the ad and go to the App Store. From this point on, if they download and open the app, the iOS App Attribution takes over.
3. The Attribution Platform Tracks the Journey
Through the use of special technology, the iOS App Attribution tool determines which ad brought that user into the app. It links the click to the install while observing Apple’s privacy guidelines.
4. The Data Gets Shared
The end results are shared with the marketer through a dashboard. This enables them to see which campaigns are working.
Features to Look for in iOS App Attribution Tools
Accurate Tracking
Good iOS App Attribution tools need to be accurate. They need to associate the correct user to the correct ad, so you know where you should spend your dollars.
Privacy Compliance
There have been a lot of changes in Apple’s privacy rules. Any tool that facilitates iOS App Attribution will need to abide by SKAdNetwork and App Tracking Transparency (ATT) rules. A tool that does not execute the rules will not be reliable.
Easy Setup
You don't need a technical person to use an iOS App Attribution platform. The best tools like Apptrove are easy to implement and will deliver results quickly.
The Impact of iOS App Attribution on Marketing
Improved Campaigns
With iOS App Attribution, you can see which ads impact the most users, and stop spending money on ads that don’t work. Thus, your campaigns become smarter and more efficient.
Improved ROI
Apps that truly utilize iOS App Attribution properly generally experience over a 25% improvement in their return on ad spend because they really know which ads to invest in.
Smarter Decisions
With the fuse of iOS App Attribution, marketers are equipped with the data to be faster and smarter. Instead of taking wild guesses, they can use real data on facts to drive their strategy.
Final Thoughts
If you're committed to growing an iPhone app, then iOS App Attribution is critical for you. iOS App Attribution provides the signals you need to run better ad campaigns, spend less money and reach more users. Without it, you are mostly flying blind.
Choosing the right platform can make all the difference when it comes to iOS App Attribution. Apptrove is a trustworthy and reliable platform that gives you the ability to learn about installs, study performance, and ultimately make the best decision you can with your advertising. With multiple apps battling for attention on the App Store, finding an intelligent tool like Apptrove would provide your app with the needed edge.
So, if you are looking to grow your app the smart way, then now is the time to start using iOS App Attribution.